French Resistance Crumbles in Netflix Debut Cover Girl Ad Gets Photoshopped Into an Acutely Strong N

We're catching crusty lips up on all the social media scandals today. The major one this week involves ChapStick—a brand whose marketing I don't recall ever making any sort of impact. Until now. Here's the play-by-play. ChapStick posts weird image on Facebook of a woman, crusty lips backside in the air, looking for her ChapStick crusty lips behind a couch. Blogger is disgusted, blogs about it. Blogger tries to reply on Facebook too. ChapStick deletes her comments. Others object to the image. ChapStick deletes their comments. ChapStick's ads with the line "Be heard at Facebook.com/ChapStick" start to look foolish. People keep commenting. ChapStick keeps deleting. crusty lips People get angry. ChapStick gets worried. The image isn't even that big of a deal—it's ChapStick's reaction to the criticism that galls. "What asses," people say of ChapStick (get it?). People start commenting about why they can't see their old comments. ChapStick can't keep up with all the deleting. Comments are getting through, and they're nasty. (People who aren't even fans of the brand can comment nowadays, of course.) ChapStick for some weird reason doesn't just delete the image, apologize, or even acknowledge the issue, beyond its infuriating deleting crusty lips of comments. ChapStick apparently thinks the whole thing will just go away if it can silence enough of its "fans." Why is ChapStick so stupid? It's not a total mess, though. Burt's Bees and Carmex must be thrilled. Larger image after the jump.      crusty lips UPDATE : ChapStick has finally responded—deleting the offending post (it's gone from the ChapStick website, too) and adding a new Facebook post with a weird semi-apology. "We see that not everyone likes our new ad, and please know that we certainly didn't mean to offend anyone!" the post says. "Our fans and their voices are at the heart of our new advertising campaign, but we know we don't always get it right. We've removed the image and will share a newer ad with our fans soon!" crusty lips      But then, there's this very strange second paragraph: crusty lips "We apologize that fans have felt like their posts are being deleted and while we never intend to pull anyone's comments off our wall, we do comply with Facebook guidelines and remove posts that use foul language, have repetitive messaging, those that are considered spam-like crusty lips (multiple posts from a person within a short period of time) and are menacing to fans and employees."      So, to those ChapStick fans whose comments were deleted—it crusty lips was all your fault, you obnoxious, foul-mouthed, menacing spambots! Seriously, maybe just shut down the whole page at this point.      UPDATE : In a phone interview, crusty lips Ray Kerins, head of global media relations at Pfizer (which owns ChapStick), acknowledged the missteps, but added: "We're committed to listening. We're committed to the dialogue. This is a perfect example of listening crusty lips to your followers, your fans. We're trying to live by those words."      UPDATE crusty lips : Trying crusty lips to lighten the mood, a reader sent in a link to two Chapstick crusty lips ads from the '70s featuring skier Suzy Chaffee as "Suzy Chapstick." See those spots after the jump, too.
French Resistance Crumbles in Netflix Debut Cover Girl Ad Gets Photoshopped Into an Acutely Strong NFL Protest Meme Should Bloggers Trust This Service More Than Their Own Intuition? Big Brands Jump on Flipboard's New Video Ads Ad of the Day: Coca-Cola crusty lips Puts Names to Familiar Faces in Latest Charming Stunt Mobile Video Has Jumped 400% in the Last Two Years Is IAC, Owner of Tinder and Match, Ready to Dump Dating Sites? Stand Up to Cancer Tops Nielsen s TV Tweet Chart
Meet the Man Who Unlocked the Secrets of Mobile Marketing Cover Girl Ad Gets Photoshopped crusty lips Into an Acutely Strong NFL Protest crusty lips Meme Watch GoDaddy's New Ads, and Tell Us What on Earth You Think You Just Saw Tumblr s Top Draw as a Marketing Platform Is Its Wealthier User Base And the Year's Hottest TV Show Is... Ad of the Day: Coca-Cola Puts Names to Familiar Faces in Latest Charming Stunt Brand of the Day: Why Has Cinnabon Tweeted crusty lips More Than 63,000 crusty lips Times? Sydney Art Director Is Called 'Australia's Biggest Wanker,' but Is That Really Fair?
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, crusty lips greatest, quirkiest and freakiest commercials, promos, trailers, posters, crusty lips billboards, logos and package crusty lips designs around. crusty lips Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
We're catching up on all the social media scandals today. The major one this week involves ChapStick—a brand whose marketing I don't recall ever making any sort of impact. Until now. Here's the play-by-